Creative rebel, brand alchemist, and timeline architect, broadcasting truth from the edge of reinvention.
Hey, I'm Jasmina!
Jasmina Kimova, Project Happiness (2025)
WHY EVERYTHING BEGINS WITH COLOR AND HOW THIS CAN HELP YOU CREATE A NEW STORY.
When my daughter moved out, I lost gravity. One day there was sound and happiness and the next, there was nothing. My world turned grayscale. The air felt heavy and my thoughts sounded like radio static.
I have always been the “happy one.” The one who smiled, worked, created, produced. But that version of me was gone, and what I was left with was existential collapse. I had no energy to move or breathe, so to save myself, as always, I turned to art and creation.
I made a folder on my computer called Project Happiness. I started creating images that felt like happiness trying desperately to remember what that might be for me now. Images started to appear. Silly at first. Sunshine. Yellow. Paint. Pink. Clouds. Smiles. Gummy bears. Confetti. Ice cream. Cats. Every photo was like an oxygen mask. Every image a reminder that beauty is a form of survival.
I wasn’t designing anything. I was remembering how to find joy in the simple things and play. Then somewhere between the pixels and the heartbreak, something shifted. My grayscale sadness became color. My loneliness became art direction. My mess became a brand.
That’s the thing about color. It carries emotional memory. It’s therapy in disguise. It’s how you teach yourself to feel again without words. Slowly, those colors started rearranging my brain. They reminded me that emotion is design. Color is vibration. Blue calmed me. Red energized me. Yellow was a total lift me up and awake me now. I say color saved my life.
And maybe that’s the real secret behind every new begin again.
Where do you start a new story, how do you make a change from a place of total overwhelm?
You do not start with the how or try to plan a perfect strategy. You start with a feeling. Your feeling. Where you are at right now. How do you want to feel? I needed to wake up and get up so I turned to yellow. And sometimes that is all you need to do. Get up, wake up and say to yourself: today is a great day to write a new story.
So….what is your next story going to be about?
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Creative rebel, brand alchemist, and timeline architect, broadcasting truth from the edge of reinvention.